About Kids Eat in Color
Kids Eat in Color is a popular nutrition resource created by Jennifer Anderson MSPH, RDN, aimed to provide parents with the confidence to feed their families and inspire picky eaters to try new foods.
The Challenge: Take inspiration from Kids Eat in Color’s playful, educational style for co-branded campaign. Consider approach that’s focused more on colorful ingredients with nutritional callouts
The Solution: Created a bright and colorful campaign that aimed to highlight how Home Chef Family can solve meal time struggles by making dinnertime more enjoyable (for everyone). This campaign has macro photography, color blocking, hand drawn illustrations, and copy that parents will resonate with.
This partnership was successful the first time so it was brought back for a second time. Taking learnings from KEIC 1.0 and bringing it into KEIC 2.0.
Audience
Parents of picky eaters & KEIC audience
My Role
- 2.0 – Design Lead
- 1.0 – Designer
Deliverables
- Promotional Videos, Web Banners, Meal Images, Landing Page, Meta Ads, Direct Mail, Organic Social Media, Recipe Card Template, Emails, PR, and Partner Assets.
Custom illustrations I created
Color Palette
Tagline
Photography
Recipe images are used throughout marketing assets as well as in recipe cards which are sent to customers. Macro ingredients are used as accents throughout to showcase the types of fresh vegetables in meals.
Meta Ads
Created 28 meta ads to be shared from Home Chef, Kids Eat in Color, and Kroger Handles. These ads ran on Facebook and Instagram.
Promotional Videos
Videos were made for streaming and then cut down for meta ads, some examples below.
Collection Frame
This video was cut down from the 16x9 partnership video. This is set in a Home Chef collection frame highlighting different meals.
Collection Frame
This video was cut down from the 16x9 partnership video. This is set in a Home Chef collection frame highlighting different meals.
Web Banner and Menu
Banners displayed in customers dashboard promoting the partnership, review of meals from 1.0 partnership, and meal promo at the bottom of the Home Chef Family website.
Customer dashboard promoting KEIC partnership
Review of meals from KEIC 1.0 partnership
Meal highlight at the bottom of the Home Chef funnel page
Social Media Posts
Carousel providing tips to parents on making dinnertime more enjoyable.
Emails
Multiple emails sent from Home Chef highlighting the Kids Eat in Color Partnership.
