Located in the Chicago Loop, Parkline Chicago is an upscale boutique Apartment and Private Residence building. The top 6 floors are the exclusive 24 condominiums while the bottom half is apartments.  What makes Parkline unique, is its location being on a corner of Millennium Park, hence the name. This project included strategy, brand identity, building signage, print collateral, a coffee table book, stationery, digital ads, and out of home ads.